If your algorithm is anything like ours, you’re probably being fed beauty product ads left and right. For some, this can be another reminder of the unreasonable beauty standards foisted upon us at a young age – thanks, patriarchy. At the same time, if makeup is your jam, it can be a really great tool of expression. And, there’s no shame in wanting to take care of our skin.
On top of this paradox, rising talk of “clean” beauty complicates purchasing decisions for consumers. As much as claims of “non-toxicity” can be a marketing ploy, it’s hard to deny that modern society is riddled with questionable chemicals. We suggest reading labels and keeping an eye out for science-backed claims on which ingredients we should avoid, as well as assessing our personal comfort with risk.
With these ~nuanced~ tenets in mind, we compiled some of our team’s personal favs, which span product types and price range. And, as always, these are 100% non-sponsored – they’re just products we’re digging!
Cleansers
Tatcha Camellia Cleansing Oil
If you’re skeptical about using an oil to cleanse, this product will convert you. Tacha’s Camellia Cleansing Oil is super gentle but manages to leave skin soft and squeaky clean, without any oily residue.
Indie Lee Brightening Cleanser
This antioxidant-rich cleanser doubles as a makeup remover and boosts skin firmness while exfoliating.
Drunk Elephant No. 9 Jelly Cleanser
This no-frills cleanser removes makeup, oil, and environmental pollutants. And, it’s recyclable!
Soft Services Exfoliating Gel
Gone are the days of abrasive exfoliant beads in harsh, fragranced cleansers. This chemical exfoliant dissolves built-up skin cells while nourishing your skin with soothing ingredients like aloe and arnica extract.
Serums and Toners
Hyper Even Brightening Dark Spot Vitamin C Serum
This best-selling Vitamin C serum combats hyperpigmentation and acne scars, and reduces the appearance of wrinkles.
Paula’s Choice 2% BHA Liquid Exfoliant
This isn’t technically a toner, but it applies just like one and, according to the brand, is their #1 product worldwide. We get the hype. Unlike other exfoliants, this one is gentle and can be left on the skin for use up to twice daily.
Cocokind Rosewater Facial Toner
This toner is soothing, hydrating, and just feels good to put on. Use it as a second cleansing step or a makeup setter.
Creams and moisturizers
La Roche-Posay Toleriane Double Repair Face Moisturizer
This lightweight cream helps repair the skin’s natural protective barrier and boosts hydration for up to 48 hours. Plus, it’s suitable for all skin types.
Maelove Night Renewer Glycolic Acid Cream
Described as an “overnight facial,” this cream does the hard work of improving skin texture and dark spots while we catch our Zzs.
Winnow Clean By Design Luxury Face Cream
CBD luxury skincare? From a small, female-founded organization? Sign us up! This cream is full of hydrating and skin-strengthening ingredients like hyaluronic acid, squalene, and shea butter. And, it’s specifically designed for women 35+.
Cosmetics
LYS Beauty Lash Confidence Mascara
This mascara gives you volume and length with a formula enriched by date fruit extract, avocado oil, and other wholesome ingredients.
Ilia Super Serum Skin Tint SPF 40
At $48 a pop, this isn’t cheap – we know. But with this stuff, a little goes a long way and provides surprisingly full coverage while maintaining that lightweight, glowy look we love.
Jones Road Miracle Balm
This versatile balm can be used on your cheeks or lips for a natural-looking glow or pigment.
Axiology Balmies
Okay yes, we love a multi-use product. This one can also be used on cheeks or lips (plus lids), and offers a more pigmented, matte look.
Looking for more expert-vetted recommendations? Check out our list of 24 sexual wellness products to help light that libido.